Models that arise from a new strong interaction can be defined in terms of a simple, confining, gauge group and a number of fundamental fermions which form bound states allowing a more fundamental explanation of weak interactions and of the Higgs sector of the Standard Model. I will discuss some of the key features of these models and their phenomenology, namely the presence of a larger scalar sector than in the standard model as well as the presence of vector-like fermions and spin-1 resonances.